Maison Apothecare, a pioneer in natural skincare is set to expand their business operations and explore new opportunities. This family-owned Canadian brand (established in 2012) has natural products based on exceptional ingredients and healing bio-active formulations that are sustainable and gentle on the skin. Maison Apothecare’s distinctive approach to purity and style is gaining considerable attention.
Founder Natacha Rey has been featured and profiled by Women of Influence, Canadian Manufacturers & Exporters (CME) HERStory section and Canadian SME Business Magazine, amongst other publications. Her products are proudly registered Ontario Made, and in-house manufactured.
While speaking to Natacha, she added,
“We are so honoured to have NVenture’s support at this crucial time for the growth and overseas expansion of Lemon Aide and Maison Apothecare. A huge thank you to Boundless Accelerator for making the process smooth and effortless and for bringing Maison Apothecare to NVenture’s attention.”
Natacha’s plan for 2025 was to seek for investors who share her vision and passion. Having witnessed her determination, the team at Boundless Accelerator worked to rapidly prequalify Rey’s venture for DELIA as part of an access to innovation capital initiative for accelerators, a partnership with Nventure Business Development Corporation made possible with the support of the Government of Canada’s national Women Entrepreneurship Loan Fund.
The result was a flexible $50,000 loan that empowered Rey’s company to pursue business expansion opportunities and distribution of new products like Lemon Aide Detergent, including listings on Walmart’s online marketplace. The Lemon Aide line is a full range of environmentally responsible and refillable products for all types of household cleaning.
“Natacha Rey has a demonstrated track record of industrial excellence, comprehensive product innovation and commercial savvy,” said Wendy Curtis, CEO of Nventure. “She also has a strong vision for the future of physical products and the importance of global environmental sustainability. We are proud to back her efforts and look forward to the next chapter of Maison’s rise.”
When DELIA loans are repaid, dollars recirculate to other women-owned ventures across Canada in perpetuity, so that other businesses can achieve their potential without facing gender-based financial barriers to growth. Nventure’s ecosystem partners, like Boundless, identify and pre-qualify top clients emerging from programs like Rhyze® Up! ensuring DELIA financing comes in at the right time for Boundless companies like Maison Apothecare.
“Natacha’s unwavering commitment and visionary leadership have been the driving force behind Maison Apothecare’s success,” said Alison Crumblehulme, CEO of Boundless Accelerator. “Access to innovation capital tools like DELIA is essential in empowering entrepreneurs, driving innovation, and fostering economic growth in our communities. We look forward to witnessing the transformative impact she will achieve through this investment.”
About Nventure
From our headquarters at Venture13 in Cobourg, Ontario, Nventure provides financing and strategy for entrepreneurs as a pathway to future prosperity in our communities, with the support of the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), ISED Canada and all of our partners, sponsors and funders. For more information, please visit: nventure.ca.
About the DELIA project
After a successful pilot project launched in 2020 with the support of FedDev Ontario through the Government of Canada’s Women Entrepreneurship Strategy (WES), Nventure’s DELIA initiative earned strategic capitalization through a $5 million investment by Innovation, Science and Economic Development Canada through the Women Entrepreneurship Loan Fund (WELF) and has since gone on to hit its target velocity of providing over 100 flexible and affordable loans per year to women-owned ventures across Canada. DELIA is a permanent and evergreen commitment from Nventure to address the historic gender access to capital gap, and to help build an inclusive economic future. To apply for flexible and affordable financing from DELIA, click here.
About the Boundless Accelerator
Boundless is an award-winning accelerator that equips entrepreneurs with expert mentorship, resources, education, and connections to help them build innovative, sustainable ventures. For more, head to boundlessaccelerator.ca.
About Nventure’s Collaboration with Boundless Accelerator
In July, 2024, Nventure and Boundless Accelerator signed a Memorandum of Understanding to pre-qualify Boundless Accelerator’s clients in real time for flexible DELIA financing as they emerged from high impact accelerator programming. Similar Memoranda were signed with GreenCentre Canada and Bioenterprise Canada. In less than 5 months, DELIA has deployed almost $600,000 in 12 investments in companies like Maison Apothecare.
