We Asked our Mentors: How important is it for businesses to optimize for uniqueness in today’s market?
May 2, 2022
Uniqueness is important!
Don Thompson
Businesses face challenges with the noise in the marketplace. They build engaged audience with authentic relationships.
Kevin Boone
it’s about positioning in the battle for real estate in the mind of the consumer which is even though more relevant these days with COVID!
Steve Barrett
Uniqueness is important, but customer experience is more important.
Michael Kimeda
Uniqueness will always be important otherwise they’ll be competing in a saturated market. It’s good to have an aspect of what makes you unique – your competitive differentiators.
George Staikos
Innovation Guelph has become Boundless Accelerator
